Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Sunday, February 6, 2011

John 3:16 - Rejected Super Bowl Ad

This has been floating around for a few days, and I just cannot seem to understand why it was rejected as a Super Bowl Ad. It is non-offensive, non-evasive, fully-appropriate, fully-clean, and let's people decide to follow-up or not. My guess is this was rejected due to left-wing political correctness, which is ridiculous considering the message. Here is what was rejected:

Tuesday, February 9, 2010

The Missional Church, Simple



This is a great video my buddy, Art Rogers, posted on his blog. It is a great, simple explanation of what it means to be a missional church. If you have any thoughts on the missional church, I would love to hear them.

Saturday, December 12, 2009

AT&T is the Worst... There's a Map for That


A few weeks ago Verizon debuted one of the best advertising campaigns I can remember. Taking a page off of Apple’s patronizing of the PC, they counter the iPhone’s “There’s an Ap for that” and created “There’s a Map for that.” AT&T (my guess would be Apple) responded with a lawsuit trying to get the ads removed from production… ironic to say the least.

AT&T’s pathetic claim was that the advertisements were misleading although it was very clear they were comparing the 3G coverage. Today, an article was posted on Yahoo.com citing consumer report that rated AT&T as the worst cell phone service provider, which is anything but shocking to an iPhone and AT&T user.

The most humorous part of the survey was that Verizon was rated #1, again AT&T was dead last. If I were offering my opinion and advice to AT&T, I would like them to drop their attempts to argue that their service coverage is good and invest in making it better. New and/or improved cell phone towers would at least get rid of “There’s A Map for that!”

Here are some of those TV ads:




Wednesday, April 8, 2009

LifeChurch.tv Is Smarter Than Everyone Else

Brilliant would be the only word to describe Craig Groeschel and his team at LifeChurch.tv. A la the presidential debate on CNN, they will be integrating Facebook into all of their 11 services this weekend for Easter Sunday. While some have reservations about online church, it is impossible to argue a method of being all things to all people in hopes to, engage and intersect people “where they are at” online.


Jess from my church has talked about using a similar idea for real-time questions and interaction, but LifeChurch.tv is making it happen, and doing so on the grandest Sunday of them all. Kudos to Groeschel!

Friday, March 27, 2009

What If Starbucks Marketed Like A Church?


From Richard Reising: A few years ago, I was sitting in my local Starbucks and happened to overhear a group training session for new employees. And it was awesome! The employees were being trained on the atmosphere and experience that they were hired to create. The mission statement was given clearly through examples, so everyone could grasp it. The meeting was visionary. I was just about ready to fill out an employment application! The people holding the training had a picture of how the employees were to treat each other and the leadership, but the tone was not focused on what the workers wanted to get out of the job. Instead, the training was centered around the experience they were to provide for each other and in turn, the customers. They were taught to be relational with frequent guests and sensitive to those who might not even know what a latte is…

I hesitated posting this as I am not really sure what to think of all the parity, but it is making me think. My hope is you might have some comments on this too. Let me know your thoughts.